The management of business social media must be taken with great care, since several aspects are at stake, including the credibility and image of the organization.
How to manage the social networks of my company? What should I publish to connect with my audience? What is the #1 way a company can be successful with social media marketing? We have some tips that will help you better manage your social networks.
Tips to attract customers with social networks:
Before taking any action, we advise you to get to know your audience well, by researching their tastes and preferences. Also, it is important to carry out a continuous analysis of your skills.
Once these points are clear, we proceed with the following basic tips for your social networks.
Humanize your brand
The most effective way to get closer to your audience is by humanizing your brand. To do this, try not to be so formal, add humorous content, be spontaneous, and start conversations.
You can share images of the work team, always maintaining good taste and aligned with the values of your company.
Never let the client think that they are no longer special to you. Pay attention to his comments and suggestions, listen to him, and solve his doubts immediately.
Focus on building meaningful relationships with your audience. Engage in conversations, respond to comments, and make your followers feel valued.
All this will help you a lot to offer you better products or services. And remember that you should always surprise him, offering him special discounts and exclusive promotions.
Being transparent to your entire audience is paramount to earning their trust. Thus, we recommend you include all the information of your company, such as address, telephone, email, opening hours, description of your products or services, values, etc.
Share useful and exciting content
One of the most practical ways to increase engagement on social networks is by sharing useful content and content that moves.
Share informative and educational content related to your industry. This establishes you as an authority in your field.
The idea is to always keep people excited and experience positive feelings, to the point of engaging them with your brand and sharing the posts with their acquaintances.
Listen to Feedback
Pay attention to comments, messages, and mentions. Address both positive and negative feedback promptly and professionally.
Share personal stories
The art of telling personal stories, called storytelling, is very powerful on social networks. The storytelling must generate a warm atmosphere that allows for an emotional connection with the audience.
Thus, you will increase public engagement with your brand. For example: you could tell the success stories of your company or invite your clients to tell it.
Finally, in business social networks the challenge is to offer valuable and differentiating content that captivates your audience, to the point of influencing their purchase decision and always keeping them loyal to your brand.
Building a strong social media presence takes time and effort, so be patient and persistent in your approach.
Do you want to captivate your audience on social media? We at Digital Specialist have social media solutions adapted to the needs of each business. Contact us now and we will gladly serve you.